Journée de formation et de réflexion aux RP à Bruxelles

Dumedia organise en anglais et à Bruxelles une journée de formation et de réflexion aux RP. La formation sera donnée par un journaliste / consultant RP senior. La journée de formation se tiendra en périphérie bruxelloise le 18 septembre. Inscription obligatoire. Voici l'invitation en anglais pour les personnes intéressées :

Get inspired by best practices and different perspectives After a successful pilot in June, Duomedia offers its PR training “PR Tactics & Practices” in September to clients, partners and interested PR/marketing professionals.

The objective is to offer an insight in the dynamics and tactics of business-to-business international PR – and demonstrate how this can support the company branding and marketing program. The trainers, a Senior PR Manager at Duomedia and an industry Journalist/Consultant, juice up the training with lots of examples and best practices – supported by an open and dynamic interaction between the participants.

Learn how to gain more visibility and awareness in the market for your company, products and technologies by creating valuable content and communicating powerful messages to journalists, customers, distributors, prospects, influencers. Learn how to use PR techniques to improve internal and external communication, support marketing activities and implement a structured PR program in line with corporate strategies. Some topics from the course: interaction with marketing strategies the importance of branding improvement of communication through messaging frameworks integration of new media in the PR strategy press relationship building effective press releases and materials evaluation and measurement of PR & advertising efforts powerful customer testimonials leveraging PR efforts with marketing program ...
Practical information
Date 18 September 2007, from 10am till 5pm
Location Kasteel Gravenhof, Dworp (near Brussels)
Participants for all those interested in maximizing communication and marketing efforts (min 6 – max 10 persons).

Plus d'infos : +32 (0)2 454 85 58.